
        NYNEX GETS INTO THE ONLINE ACT WITH "INFO-LOOK"

        Yet another entry into the online sweepstakes has begun 
        serving customers in Burlington, Vermont. 

        Run by NYNEX (the "baby bell" split-off from AT&T that 
        handles phone services in the northeast), the new "Info-
        Look" service has most of the online database and 
        information sources of other systems better-known 
        nationally, but hopes that the NYNEX name recognition will 
        help lead new users to its door.

        Ellen Powley, product development director for NYNEX 
        explains that "Some consumers just don't know how to find 
        available information services." 

        Since its potential subscribers are already account-holders 
        via their home or business telephones, NYNEX charges no 
        subscription or sign-up fee for the new service, which began 
        test-marketing in late November. 

        It's also clear that the ease of having all billing for 
        online time done via your regular phone bill will be a big 
        marketing plus for Info-Look too.